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Monday, April 26, 2010

Declutter Your Purse with Celebrity Hairstylist's Invention

Here's a new invention I came across in an article in the Palm Beach Post that may help declutter your purse or bathroom. 

"Hairdresser Melissa Peverini flies the country in private jets to style the hair of famous clients, including Rod Stewart, Penny Lancaster and Paloma Picasso. The 39-year-old stylist from Palm Beach Gardens loves everything about her job, except one: the excessive amount of tools she needs to carry on a daily basis.

"I always had to travel with tons of bags full of brushes and combs that worked for different effects," Peverini said. 

"It was a huge clutter and became expensive for those clients who wanted to maintain the look, so I realized I had to come up with something that would bring all these tools together."

That was when Peverini, a stylist for 20 years, invented a hybrid that works as four styling tools in one. 

In December, after a year and a half of searching for a manufacturer and generating five prototypes, Peverini launched the VersiComb. "It eliminates the clutter and minimizes my clients' expenses," said Peverini. "I wish I would've had this over the last 20 years."

The ionic-infused styling tool has two sides. 

A narrow-toothed side has nylon bristles that detangle hair along with boar's-hair bristles to tease and add volume. The wide-toothed side separates curls while smoothing and polishing hair. 

The comb folds in half to become travel-friendly.

"It's a sleek, sexy and beautiful tool that my clients can take out in an evening bag to maintain their hairstyle all night," Peverini said. One West Palm Beach client, Sheilah Seidensticker, calls the VersiComb a "lifesaver."

"I don't even have to pack any other hair tools," she said. "I just pack the VersiComb in my purse and go."

VersiComb, priced at $14.95 on Peverini's Web site www.versicomb.com, is also sold in some salons and drugstores in West Palm Beach."

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