2010 National Spring Cleaning Survey Findings

 

Want to know how you measure up with the rest of the country in regard to spring cleaning? Here are the results of a spring cleaning survey sponsored by the Soap and Detergent Association:

"The following question was asked of 1,008 American adults (500 men and 508 women). The independent consumer research study was completed February 25-28, on behalf of The Soap and Detergent Association (SDA), by Echo Research. The survey has a margin of error of plus or minus 3.1 percent.

Do you regularly engage in spring cleaning?

Results:

• Yes (60%)
  
  • 54% of men reported regular spring cleaning (261)
  • 65% of women reported regular spring cleaning (334)
• No (40%)
  
  • 46% of men reported not regularly spring cleaning (222)
  • 35% of women reported not regularly cleaning (180)

Insights:

• Spring cleaning remains a popular activity with 60% of the population participating; however, numbers of reported annual spring cleaners dropping from 68% in 2009. Significantly more women (65%) are regular spring cleaners, as compared to just over half (54%) of men.

The following questions were asked of those who indicated they plan to spring clean this year (595 American adults – 261 men and 334 women).

How long does spring cleaning typically take you to complete?

Results:

• Within 1 week (65%)
  
  • 1 day (13%)
  • 1 weekend (31%)
  • 1 week (20%)
  Longer than 1 week (34%)
  
  • 2 weekends (12%)
  • 2 to 3 weeks (12%)
  • 1 month or more (11%)

Insights:

• Males’ spring cleaning rituals are generally completed in less time than females’ activities. 70% of men’s spring cleaning is complete within a week. Women, on the other hand, take more time, with only 60% of women finishing within a week. 16% of women take 2 to 3 weeks to spring clean.

Which of the following is your primary reason for spring cleaning?

Results:

• To remove clutter (36%)
• To give your house the thorough cleaning it needs (27%)
• To remove asthma or allergy triggers (21%)
• To prevent the spread of illness (6%)

Insights:

• Top reasons address the ABCs of spring cleaning: allergens, bacteria and clutter."

 More on spring cleaning: 

Statistics: The Health and Mental Health Benefits of Spring Cleaning

Spring Cleaning the Walls and Windows

Spring Cleaning Using Household Items - Salt, Newspaper, Coffee Filters, and Olive Oil