"Give an old TV cabinet or china hutch a new purpose as an entryway organizer. To create this piece, we removed the doors and added hooks along the back of the hutch, gave the piece a fresh paint job, and added a shelf for extra storage."Another idea from Better Homes and Gardens.
Looks like they added wallpaper to the back of the hutch, adding a nice touch.
More on entry way organizing:
Entry Closet Door Organizer
Organizing Products I Use - Mail and Key Rack
Three Steps to Decluttering